The truth is, in today's market your business is going to suffer with only mediocre results (at best) if you don't stay ahead of your competition. There's an easy way to get a jump start and it begins with consistency.
By the time clients have finished researching your website, reading your blog and checking out your twitter feed, they need to feel like they know you. That they can trust you. That the two of you are old friends. And that, because of your friendship, you're the only one who can fix their problem.